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The book is written with a real world orientation. It describes, applies and relates chapter concepts to what is happening in the world beyond the classroom.
Published February 1st 1994 by Wadsworth Publishing Company (first published January 1st 1983)
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Table of Contents
Introduction to Business
Economics and Business
Business Ethics and Social Responsibility
International Business
Business Writing
Types of Business Ownership
Small Business and Entrepreneurship
Management
Organizational Structure
Operations Management
Motivation Theories and Applications
Human Resource Management
Organized Labor Relations
Marketing and the Customer Relationship
Product and Pricing Strategies
Product Distribution
Marketing Communications
Financial Statements
Financial Management
Managing Information Technology
The Functions of Money and Banking
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